Other Services
Online Strategy
Some businesses have a website just because they know they should have one. A solid online strategy is the building block to any online activity - we’ll help you define your purpose and clear objectives by identifying, evaluating and strategizing your business goals, user needs, opportunities, competitors, current marketplace, and technology to understand your challenges, where to position yourself in the market and help you set direction.
We give you clarity and perspective on how to use the web as a viable, successful and effective business and communications channel, to improve your return on investment (ROI), engage with your users, improve your website conversion and grow your online business.
Lets chat about your online strategy, does it make the mark?
Heuristic Reviews
Our experts evaluate your product or website to find any usability issues or problems by performing user tasks and evaluating your site against a set of best practices. We give recommendations in how to fix the issue in line with established usability principles.
Heuristic reviews usually finds a significant number of usability problems and are an efficient method of assessing a website for usability. Our team have worked across a variety of industries so can offer expert opinion on the best solution to your usability or product issues.
Call us to line up a quick and inexpensive review of your site or product.
Usability and User Research
Usability is the heart of our design and development capabilities - we all live and breathe from the perspective of the end-user. Usability testing can be something as simple as testing paper-prototypes on your users to determine navigation, labels and content, through to building working prototypes to where designs are created, evaluated, and refined using an iterative process.
Our research and recommendations can then be used to drive product strategy, visual design, and communication strategy.
Let us help you better understand your users and advocate their needs to the execs.
Website Design
A website design is more than just nice colors and pretty pictures - your website is your visual identity, and needs an aesthetically pleasing design that engages your users and supports your brand identity.
Maintaining your brand—keeping the design and content of your site fresh—to borrow the words of Carlos Segura, “is the personal hygiene for your company.” We help clients find the problems with their site and come up with cost effective solutions to get their site up to date and stay up to date.
We design user-centered, visually appealing, sophisticated and robust sites that focus on your users' needs, business goals and leads to a better user experience.
Web Development
The team at pinch/zoom are passionate about accessibility and creating a better web through technology—at building functional, usable, accessible and beautiful websites with the best possible technology.
We build scalable websites build using web standards - accessible and compliant XHTML, CSS and JavaScript. We separate presentation and markup to build best practice, semantically correct websites with accessibility, SEO, usability, compatibility and future-proofing your site in mind.
We apply a user-centered methodology throughout the design and development process to determine users’ wants, needs and desires, in line with your business goals.
Discover our geek aptitude, let's talk about web specifications!
Search Engine Optimization
We believe that search engine optimization is providing quality content to users, designing usable websites and developing them using clean, efficient code. You can implement all the SEO tricks in the world but without good content, there is little point - if you’re not providing useful content to users, they will leave your site and not return, and search engines will learn to decrease your relevance.
We provide recommendations that will help the search engine spiders crawl your site and index all your pages, and rank you based on your content and code.
Our recommendations will create better rankings, leading to higher volume of traffic from natural listings in search engines. Please be aware that there is no magic bean or overnight solution - search engine optimization takes time and it grows slowly.
Our methods include starting from the ground up. We check the basics to ensure you are not inadvertently blocking search engines from indexing your website as efficiently as possible. Next, once obstacles have been removed we concentrate on enhancing code and content to provide more qualitative results to the users and the search engines. Finally, we can fine-tune our audits to address product or website specific issues that may be specific for each client.
Get in touch to make sure your site is discovered by your audience.