the art of mobile design
meet pinch/zoom
a mobile design agency
we are pinch/zoom, a mobile design agency, led by renowned mobile expert Brian Fling. we use mobile design and technologies to help companies be mobile first – to do more with less.
premier global companies like ADP, Adobe, BBC, Delta, Disney, New York Times, HSBC, and more- have entrusted us to create innovative mobile apps, award-winning mobile designs, and reimagine web technologies for the mobile future.
you will notice almost immediately we are not like other agencies. we have five simple principles that define how we work and what to expect – 1. take ownership, 2. be accountable, 3. be honest, and 4. balance perfectionism 5. with simplicity.
swipe through the next few pages and see what we mean. email us to see what we can do for you.
BBC iPlayer for iPad — BBC picked pinch/zoom to create a simple and stunning design for the iPad. See it in action
HSBC Mobile — The largest bank in world chose pinch/zoom to lead their entire global mobile design strategy Find out more
ADP Mobile & Tablet — ADP tapped pinch/zoom to create a their immensely popular mobile solutions app as well as their upcoming tablet application See for yourself
services
making more with less
with over a decade of experience in mobile, a best selling book, and more awards, accolades, features, top tens, and 5-star ratings than we can count – when it comes to your mobile strategy, we can safely say, we've got this.
mobile is hard. customer context? which platforms to target? responsive web or native app? how should it look? how should it feel? these are not easy questions to answer- this is what we do.
we figure out how to make mobile products that are not only great for business, we build products your customers will love.
our experience runs the gamut- adapting the most recognizable brands in the world to good mobile interface, building app frameworks, mobile games, and mobile payment – if it is mobile, we can make it amazing.
here is some of the commonly requested services we offer. for a complete list get in touch.

Adobe Creative Cloud — pinch/zoom helped the Adobe Creative Cloud team to create a responsive web design for mobile, tablet and desktop devices. Check it out
- mobile roadmaps
- ideation & innovation labs
- mobile product development
strategy
- mobile design
- mobile ux & interaction design
- mobile web & responsive design
design
- native app development
- data proxies & web services
- mobile web app development
- prototypes & proof of concepts
development
- training & workshops
- pattern libraries & curation
- customer research & user testing
education
process
zero to pixel perfect
not only are we inventing great mobile technology, we are reimagining a new kind of agency using a process we call agile design. if it made innovation any easier, we would be broke.
being an agency in the 21st century means being agile, adaptive, and a true collaborative parter with your clients. to enable this process, we created a new method of working, that we call agile design. heavily based on the principles of agile development, we added concepts of film production, game development, traditional agency process, and some Stan Lee methodology for a process that mixes great creative with rock solid development.
agile design is an innovation in and of itself and one of our proudest achievements. it is the first publicly available process designed specifically for mobile. it is a powerful, fast, and transparent process that produces hit after hit.
get in touch to see what we mean.

agile design — we use an agile process that embraces the constraints of mobile to create a holistic vision for your product.
mobile expertise
established in 1999
with an unrivaled decade of experience designing mobile apps, we are just getting started. just wait and see what comes next.
pinch/zoom founder Brian Fling has a long history in mobile dating back to 1999 – he designed some of the earliest mobile websites and native applications.
as creative director, Brian has worked to help hundreds of brands create mobile strategies, sites, and apps. from Rolling Stone to The New York Times, ADP to HSBC- he has worked with biggest and best brands on the planet.
with Brian and the team at pinch/zoom, one will find that design, technology, and business are brought together into a holistic package. it is this expertise and multidisciplinary approach that creates great products that people love.
email us to meet our team and see our complete company profile.

innovation labs
envisioning the future
we invest over 30% of our revenue in developing the next big thing in mobile.
a few years ago, we realized that many of our clients were in trouble. they were unprepared for the mobile revolution- using entirely outdated digital strategies that did not suit the evolving needs of their customers.
clearly, something had to be done to move projects along faster and efficiently. compelled to invent new solutions to common problems, we decided to invest into the future of mobile.
we have built design toolkits, app frameworks, pattern libraries, program management tools, data services, and methods to simplify testing. in short, we have developed an arsenal of innovative tools to make better mobile products faster.
we will be releasing some of our innovations to the public in the coming months, but for now we invite you to take a peek at what comes next.

Press — not happy with the alternatives we created a content management system specifically designed for mobile devices.
contact
serving nearly every continent in the world (sorry Antarctica)
pinch/zoom is based in Seattle, the birthplace of the modern mobile network and the center of innovation in mobile for over thirty years.
pinch/zoom is located in the heart of South Lake Union, the new technology center of Seattle. our neighbors are Amazon, The Bill & Melinda Gates Foundation, AT&T, Path, and many others. we are a short walk from downtown, sitting in the shadow of Seattle's fifty year old symbol of evolution in design and technology– the Space Needle.
we are just a short drive from Microsoft, Adobe, Google, Starbucks, Nintendo, T-Mobile, Boeing, and other tech pioneers that call the beautiful Northwest home.
call our office at +1 206-452-3035 or email us at hello@pinchzoom.com to see how we can make amazing work together.
